Let's say you labor for a company whose website isn't performing too well. You know the site requires the TLC of an SEO expert but you can't find the words to explain to your manager precisely why the company should hire one.
Getting Her Attention
There are two reasons why this is probably going to have the required effect.
There's no need to go into any technical detail whatsoever, you've got her and you can't risk losing her.
The thing is, you don't need to discuss any of that.
That just about covers on page SEO. There's no real need to go into any more detail.
although you've hopefully got the message across with respect to the on page optimisation you may need to buttress this with a few words about the actual content of the pages. Keyword research is another area of SEO that confuses people with it's KEI's and long tails. Again, a few straightforward words is all that's's needed. Try this.
'Not only have our pages not been put together properly but the words that have been utilized are also wrong. It is definitely possible to find out what folk type into search engines and we should make sure our pages use these words.'
Link Building
OK, so you've established the internet site's content isn't up to much but we also need to get across the idea the site needs others to link to it if it's going to get to work for the business. You also need to talk about link quality, a link isn't just a link. Try this.
'There aren't many other websites linking to ours and this is bad news. When another site links to us, especially a good site, the search engines regard the link as a vote of confidence in our site. If we get masses of good votes our site will show up more in the search engines.'
eventually you need to inspire upon your boss that none of the above should be guess work and it's very easy to gauge the impact of doing it.
'The good news is this is all fixable and we will be able to measure the effects of fixing it.'
that's it. A really easy S.E.O pitch any CEO can understand. Let's re-cap and stitch it all together.
'Our website hasn't been set up correctly and it's costing us money'
Pause while your boss stops what she's's doing and gives you her attention.
'Our internet pages have not been written and presented in a way that search engines like Google can easily understand and this implies people are not finding our pages when they search for the service and goods we offer.'
really short pause then....
'Not only have our pages not been put together properly but the words that have been used are also wrong. It is definitely possible to find out what folks type into search engines and we should make sure our pages use these words.'
.
Visit Seo Darmstadt
Getting Her Attention
There are two reasons why this is probably going to have the required effect.
There's no need to go into any technical detail whatsoever, you've got her and you can't risk losing her.
The thing is, you don't need to discuss any of that.
That just about covers on page SEO. There's no real need to go into any more detail.
although you've hopefully got the message across with respect to the on page optimisation you may need to buttress this with a few words about the actual content of the pages. Keyword research is another area of SEO that confuses people with it's KEI's and long tails. Again, a few straightforward words is all that's's needed. Try this.
'Not only have our pages not been put together properly but the words that have been utilized are also wrong. It is definitely possible to find out what folk type into search engines and we should make sure our pages use these words.'
Link Building
OK, so you've established the internet site's content isn't up to much but we also need to get across the idea the site needs others to link to it if it's going to get to work for the business. You also need to talk about link quality, a link isn't just a link. Try this.
'There aren't many other websites linking to ours and this is bad news. When another site links to us, especially a good site, the search engines regard the link as a vote of confidence in our site. If we get masses of good votes our site will show up more in the search engines.'
eventually you need to inspire upon your boss that none of the above should be guess work and it's very easy to gauge the impact of doing it.
'The good news is this is all fixable and we will be able to measure the effects of fixing it.'
that's it. A really easy S.E.O pitch any CEO can understand. Let's re-cap and stitch it all together.
'Our website hasn't been set up correctly and it's costing us money'
Pause while your boss stops what she's's doing and gives you her attention.
'Our internet pages have not been written and presented in a way that search engines like Google can easily understand and this implies people are not finding our pages when they search for the service and goods we offer.'
really short pause then....
'Not only have our pages not been put together properly but the words that have been used are also wrong. It is definitely possible to find out what folks type into search engines and we should make sure our pages use these words.'
.
Visit Seo Darmstadt
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